Lessons Learned at Le Mans Make an Improved Toyota Prius

There is only so much you can learn in the sterile settings of a lab. Sometimes, you’ve got to go out and get your hands dirty in the real world in order to advance your work.

This is exactly what Toyota engineers do at Le Mans. The 24-hour endurance race is a perfect setting for testing vehicle technology. It’s unique because this race is about speed, but also about the endurance and reliability of the car’s components.

There are about 12 engineers on the Le Mans team. Half of them are permanent, while the other half only spends about six months with the team. Then they depart and head back into the lab with real-world notes and lessons.

On this year’s car, the TS040, Toyota has been specifically testing its microchips and microcontrollers, both of which have to do with fuel efficiency. These components, along with others, have helped Toyota decrease fuel usage by 25% this year. Yet, at the same time, the car is even more powerful—up to 1000 horsepower, compared to last year’s 750-horsepower vehicle.

After Toyota has refined this technology at the track and at the lab, they will use it to enhance the new, improved Toyota Prius.

Stop by Doxon Toyota to test-drive a Prius today!

improved Toyota Prius

Toyota Prius – Available at Doxon Toyota

Why Parents Should Practice Safe Driving Habits as Much as Teens

practice safe driving habitsWe often discuss the importance of our teens learning to practice safe driving habits, but how many parents drive the same way they tell their teens to drive? The habits teens actually practice when no one is watching are most likely reflective of the habits they’ve picked up from parents when the parents didn’t know they were being watched. Toyota’s TeenDrive365 program is aimed at promoting safe driving practices that begin with mom and dad.

The program began just a year ago, but its online resources and cross-country events have already educated millions of people. As the program prepares for its second year, experts are placing a greater importance on the role of parents in encouraging safe driving among teens.

“As a mother of a teenager, I often remind myself that the things I do behind the wheel go a long way in setting a powerful example,” said Dr. Tina Sayer, principle engineer and teen safe driving expert with Toyota’s Collaborative Safety Research Center. “Experience and education certainly help your teen become a safe and more confident driver, but our research shows us that the biggest factor in how teens will drive is their parents.”

So what are we going to do? Set a good example and practice safe driving habits. We at Doxon Toyota hope you’ll join us.

Toyota Claims Title of Top-Selling Auto Brand

top-selling auto brand

2015 Toyota Camry

It’s official: Toyota has remained the top-selling auto brand in the world over Volkswagen and GM. The brand has sold a record 7.6 million vehicles from January through September. The automaker has a projected yearly sales total of 10.2 million, which would set the record for the auto industry. It is not hard to see how Toyota snagged the top spot with its popular cars like the Camry and the Prius hybrid.

The Detroit News said, “Toyota has publicly played down its spot at the top, saying its focus is on delivering good cars, one at a time.” If the brand keeps doing what it’s doing, there is no question Toyota can stay on top of the car market. For the automaker, this strategy of slowly producing good vehicles has worked, which is why it’s have maintained a good reputation and unyielding success.

Ready to get a new car? Schedule a test drive with us at Doxon Toyota and try out the popular Camry and Prius today!

Find Out What Toyota Car Names Mean

Toyota cars have pretty funky names. Camry, Yaris, Prius… none really seem to make any sense. Or do they? According to Toyota, each name does have some kind of meaning, and they sat down and let us finally know exactly where Toyota car names all came from on its UK blog.

Camry, for example, comes from the Japanese word “kanmuri,” which means “crown.” Given that it’s also been America’s best-selling car for 12 years straight, the name does seem appropriate, though at Doxon Toyota we wonder how the automaker knew it would be so successful ahead of time.

Toyota car names

2015 Toyota Yaris

The Yaris has a very strange etymology, drawing inspiration from both Greek mythology and German. In the former, “Charis” symbolizes beauty and elegance. In the latter, “Ya” means “yes,” which Toyota associates with the reaction of European buyers to the car’s styling. Probably the most far-fetched explanation for these car names, but we can live with it.

And Prius? That’s Latin for “prior” or “previous”—a nod to the fact that no other mass-produced hybrid car existed before it.

Making History with the New Toyota Fuel Cell Vehicle Giveaway

fuel cell vehicle giveawayToyota is offering an once-in-a-lifetime opportunity to one lucky driver with the Toyota Fuel Cell Vehicle (FCV). The brand is making history by giving away their first hydrogen powered car to an individual owner. Here at Doxon Toyota, we can’t wait to see who the lucky winner is.

Toyota has paired up with the Environmental Media Association (EMA) in order to give one lucky Californian the first Toyota zero-emission hydrogen car. Unfortunately, the contest is limited to the Golden State because it’s the only one with an infrastructure to support the use of hydrogen cars.

“Hydrogen fuel cell technology is the next big leap in automotive history, and through this extraordinary drawing, we’re seeking bold drivers ready to embrace that future,” said Bob Carter, senior VP at Toyota.

The Toyota Fuel Cell Vehicle features an amazing 300 mile range, producing nothing but pure water from the tailpipe. All of the proceeds gained from the contest back to the EMA in order for them to pursue more projects. Toyota is presenting the Fuel Cell Vehicle giveaway as a key to the future, something every automaker should embrace.

Get Excited about the All-New Toyota C-HR Concept

Toyota set the Paris Motor Show ablaze recently when it revealed the all-new Toyota C-HR Concept, which is already earning rave reviews and getting a lot of people excited about an eventual production version. Jalopnik has been covering the new Concept very well, especially by comparing it (very favorably) to a puppy because of its cuddly, lovable design.

“Yes, for the life of me, I now can’t unsee this car as an eager puppy ready to play fetch at 70MPH,” Kat Callahan of Jalopnik says. “Really, I just want to toss a basketball down the street and watch it go bounding off in pursuit trying desperately to place it in its grill in order to return it to me. “ Whether you agree with the puppy comparison or not, there’s still plenty to be excited about when it comes to this concept.

The Toyota C-HR Concept shows Toyota’s commitment not only to the European market, but also to the increasingly popular small SUV segment. Come check out all the great vehicles in Toyota’s current lineup in our inventory here at Doxon Toyota.

Toyota Goes Lightweight with New Aluminum-Bodied Camry

aluminum-bodied Camry

2015 Toyota Camry

While aluminum has been a major staple in the bodies of premium cars throughout the industry, the lightweight material has taken awhile to gain footing as a common part in body structure. Toyota has decided to join the ranks of those carmakers that consistently use aluminum, though, by slowly introducing the material in the new aluminum-bodied Camry.

Though the Camry won’t undergo an intensive aluminum treatment like Ford’s new aluminum-based F-150, the popular sedan will have an aluminum hood. While this isn’t the first time Toyota has used aluminum in its cars—see the Prius and Scion FR-S—it will be the first time the Japanese carmaker’s North American factories will use the material on a larger scale.

“Toyota has plans to use aluminum on future vehicles for hood, closures, and parts for lightweighting,” said Toyota’s Jana Hartline to Automotive News. “Also, we will increase usage of mix metals and resin materials to enhance lightweighting efforts.”

This lighter Camry won’t be available until later next year, but for now, you can come in to Doxon Toyota and see what other lightweight vehicles Toyota has to offer!

Toyota Supports STEM Education across the Country

Science, Technology, Environmental Science, and Math (known as STEM) are some of the most important subjects for our children to study. With a strong background in these areas, students will be able to succeed in a variety of careers. This is why Toyota supports STEM education programs across the country.

By the end of 2014, the Toyota USA Foundation will have provided more than $5 million in grants to support a variety of STEM programs across all grade levels.

“At Toyota, we believe that when we provide young people with exciting opportunities in STEM, we can help cultivate the next generation of engineers, scientists and technologists – and that benefits all of us,” said Michael Rouse, Toyota USA Foundation President, in a press release.  “This year’s grant recipients are among the most innovative education programs in the country.  We are inspired by their work and look forward to seeing what their students will accomplish, both this school year and beyond.”

Some of the programs Toyota is supporting this year include expanding a math program for high-need students in California, guiding middle school students to evaluate the health of local streams in Michigan, providing STEM professionals for classroom visits in Pennsylvania, and much more.

Here at Doxon Toyota, we are proud to see Toyota supporting the next generation of leaders by helping them get the best education they can while they are still young

FT-1 Vision GT Downloadable in ‘Gran Turismo®6’ Now

When Toyota dropped the beautiful FT-1 concept on us at the 2014 North American International Auto Show, we never imagined that we would ever get the chance to drive it. Toyota’s future design study sure makes for a great starting point for vehicles to come, but years and years of amazing concepts coming and going has taught us at Doxon Toyota that hoping to see production versions of crazy concepts is a bit of the ol’ wishing in one hand and doing your business in the other.

Fear not! We may not ever actually get a production model of the FT-1 concept (or even a toned-down version under the much-beloved Supra badge), we can race the FT-1 in Gran Turismo®6, where it’s been available for download since January.

Even better news: you can now supplement your in-game car collection with the Toyota FT-1 Vision GT, which is available for download starting today. Yes: today. So what are you waiting for? Go home and fire up your PS3, because you’re going to want to try this beast out for yourself.

“The design brief for this car was very simple,” says Kevin Hunter, President, Calty Design Research. “Take the FT-1 Concept car and turn it into the most kickass, badass super race car you can imagine.”


Maybe if we’re lucky, we’ll get some real-life iteration of the FT-1 somewhere down the line that we can proudly display in our showroom. For the time being, we’ll gladly settle for the FT-1 Vision GT in our Gran Turismo®6 car collection.

Toyota Gave AARP Event-Goers Chance to Win a 2015 Camry

win a 2015 Camry

2015 Toyota Camry

Earlier this month, Toyota was a platinum sponsor for the first-ever AARP Ideas@50+ National Event & Expo, held at the San Diego Convention Center. As part of its sponsorship, Toyota gave event-goers the chance to win a 2015 Camry.

To win the Camry, attendees simply needed to visit the Toyota exhibit and enter the sweepstakes. There, they could explore six new Toyota vehicles on display, including the Camry.

“Camry is the all-American car, designed, engineered and built by more than 7,000 skilled team members and associates,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A, in a statement. “We developed safety technologies for Camry that can help drivers stay in their lanes, monitor blind spots and even back out of tight parking spaces.  I am proud to give one of the first 2015 Camrys to an AARP member here in San Diego at this important event.”

On September 6, the final day of the event, Carter got to announce the lucky winner of the Camry, Raymond Lee. Lee and his family will get to enjoy a completely overhauled Camry with a beautiful new exterior and interior along with advanced safety features.

The all-new 2015 Toyota Camry will be coming to Doxon Toyota next month. Give us a call to reserve yours today.