The year of the midsize pickup truck will roll on into 2015, thanks to the Toyota brand. After 2014 saw new midsize offerings from brands like GMC and Chevrolet, Toyota will continue the trend with a new Toyota Tacoma that will debut at the 2015 Detroit Auto Show. The Tacoma, already a sales leader and the most established vehicle in the segment, will improve even further now, keeping it ahead of the competition for another model generation.
Bill Fay, Toyota’s general manager, sees right now as an opportune time to refresh the Tacoma. “With the new entries coming in, the market should expand,” Fay told Automotive News. Fay and Toyota hope that the new customers coming to the midsize truck market will be swayed towards the Tacoma, since the pickup already boasts a reliable reputation.
Actually, the 2015 Tacoma might be a little more than just a “refreshed” model. It might be the first fully redesigned Tacoma in over a decade, which we’re very excited about here at Doxon Toyota. We can’t wait for January to roll around so we can see the all-new Tacoma—and its new style—for ourselves. Come in and see us today to learn more.